Content-first UX research and design project at UX Writing Academy. My theoretical company, Grape Expectations, offers an organic and biodynamic wine subscription service in the US. Organic and biodynamic wines are part of the rapidly growing niche market for natural wines in the United States. Grape Expectations wants to establish itself in this market.
Research goals: understand the state of the market for organic and biodynamic wine subscription services, discover who the company’s target audience is, and understand what the target audience wants from an organic and biodynamic wine subscription service.
Market research
Conversation mining
Target audience
Competitor analysis